Senior Marketing Manager

  • £Exc + bens
  • Londres, Angleterre, Royaume-Uni
  • CDI, Plein-temps
  • Meredith Brown Associates
  • 16 août 17

An exciting opportunity has arisen within this multi-award winning, boutique asset manager for an experienced investment marketing professional to lead a small marketing team.

Role & Responsibilities

  • Create, define and sign off investment and proposition content as necessary, including presentations, pitch books, brochures, website, articles, and investment notes
  • Work closely with the Investment Management team to translate the investment proposition into communication for distribution including due diligence questionnaires, RFP and new business presentations
  • Use strong investment literacy to independently create investment rich content for communication through a range of different mediums; written, film, website and email to maximise audience exposure
  • Create, define and sign off ad hoc investment communications to send to clients after any high profile political events
  • Create and deliver the firm’s social media strategy focusing on LinkedIn and Twitter feed
  • Build relationships with internal and external stakeholders and identify required developments accordingly. Maintain awareness of competitor and market developments, and conduct targeted research as necessary
  • Work with the Head of Investment Product to develop appropriate monthly tactical plans for each distribution channel. Engage with distribution teams to identify new ways that investment proposition can be presented
  • Ensure that materials include strong, consistent voice, visual brand identity and messaging that appropriately conveys the firm’s key points
  • Ensure materials are fully compliant. Lead team to work in a fully compliant manner with the Risk and Compliance teams, with clear, robust processes and that the correct governance is applied
  • Engage in day to day PR processes to promote appropriate stories to generate press coverage in target publications

Background & Experience

  • Strong technical investment expertise with a strong understanding of asset classes such as bonds, equities and alternatives
  • Strong understanding of the regulatory environment including private client advice and financial promotions
  • Detailed knowledge of investment strategies and ability to create and edit investment content across various media
  • Understanding of industry trends including fund development, Discretionary Investment Management, multi asset investing, promotion to IFAs and private clients
  • Excellent communication skills, able to package and deliver complex messages in a simple and accessible way
  • Strong leadership, with the ability to manage teams both through direct line management and through influencing and stakeholder management across broader network
  • Analytical ability, with the capacity to interpret a range of information, spot key trends and find solutions to complex problems 

Please note that due to the high volume of applicants responding to our adverts we are regrettably not able to feedback on all applications; only successful candidates will be contacted