State Street Global Advisors ETF Marketing Manager, Asia ex-Japan, Vice President

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • CDI, Plein-temps
  • State Street
  • 19 avr. 18 2018-04-19

Assist in developing and implementing integrated marketing and communications strategies for the Asia ex-Japan ETF business. Have a deep understanding of opportunities within these markets and tailor marketing activity and drive projects accordingly.

State Street

Summary

Lead the Asia ex Japan ETF marketing function in Hong Kong. Work within a global team to develop and implementing integrated marketing and communications strategies for the Asia ex-Japan ETF business. Have a deep understanding of opportunities within these markets, tailoring marketing activity and drive projects accordingly.

Responsibilities

  • Lead the growing regional Marketing Team to help devise and implement integrated marketing campaigns and communications to deliver against product priorities, sales objectives and new product launches
  • Project manage campaigns and all relevant components
  • Lead multi-team programs of work regarding product data enhancements
  • Lead all digital marketing activities in partnership with our global digital team
  • Lead all marketing efforts for PAIF and Hong Kong Tracker funds
  • Work with a campaign mix to include Marketing Literature, Presentations, Internet, Intranet, Media, Events, Conferences PR, Internal Communications and Training
  • Collaborate with APAC, EMEA and US partners/stakeholders to plan and deliver locally relevant marketing plans that adhere to our global standards and strategy
  • Create country level marketing plans
  • Support the Marketing Team by developing and managing marketing literature across the set agenda for priority products.
  • Contribute to messaging development as it pertains to brand, press and product initiatives
  • Follow and add to our global marketing metrics program to consistently monitor the effectiveness of campaigns and contact programs around KPIs
  • Ensure projects delivered in line with budgeting objectives
  • Build understanding of product range, competitors and market position
  • Analysis of client base and market, including competitor analysis, in order to identify market opportunities and effective product positioning/messaging. Including the management and update of our Personas
  • Work with and effectively leverage the global Marketing team

Background

  • 5 to 7+ years of asset management experience with a strong understanding of the Asia Markets in particular within retail and intermediary channels
  • ETF experience a significant plus
  • Fluency in English and Chinese, with Mandarin a benefit
  • Excellent interpersonal and team-working skills and management experience
  • Ability to think strategically whilst implementing the plan pragmatically
  • Adept at working independently whilst collaborating with a wider team based in alternative locations