Manager, Credit Card & Unsecured Loan Analytics

  • Competitive
  • Kuala Lumpur, Federal Territory, Malaysia
  • CDI, Plein-temps
  • Hong Leong Bank Berhad
  • 17 déc. 17 2017-12-17

Manager, Credit Card & Unsecured Loan Analytics

HLB is embarking on a comprehensive multi-year regional BIG DATA and Analytics transformational journey encompassing products, channels and services across the different markets. We are looking for people with strong marketing and campaign analytics experience to lead different initiatives focused on improving customer acquisition, product cross sell and revenue enhancement across various consumer banking products.

Job Descriptions

  • Identify and conceptualise exciting insights, opportunities and new target segments to meet key business goals in acquisition, retention and cross selling for credit card and personal loans.
  • Manage and closely track campaign performance and ROI, taking ownership of sales targets.
  • Prepare campaign analysis, cross sell and up sell opportunity sizing and leads generation using programming languages such as SAS and SQL.
  • Produce ongoing leads generation and campaign tracking report.
  • Prepare new business reports and generate on-going existing reports.
  • Develop segmentations across customer base such as revolver/ transactor segment, card lifecycle, etc. and analyze product revenue, fee revenue, profitability, etc.
  • Design Credit Card marketing campaigns to test & learn around response propensity, pricing sensitivity, best time to contact, offer sequencing. Manage customer contact, tracking of campaigns and channel performance for learning and feedback.
  • Manage relationships with the business partners across Product, Marketing, Finance and Risk to ensure on time delivery of projects and reporting
Qualifications
  • Degree in Actuarial studies, Banking/Finance, Business, Marketing, Mathematics/Statistics or related disciplines
  • At least 5 years of relevant working experience, preferably with marketing analytics background in the banking industry
  • Deep knowledge of retail banking products - secured and unsecured loans
  • Proficient in SAS Programming, Enterprise Guide, SQL and MS Excel and Datawarehouse
  • Strong analytical skills, highly numerate and proactive
  • Good interpersonal and communication skill