AVP / VP, Content & Community Marketing Manager Marketing, Consumer Banking Group

  • Competitive
  • Singapour, Singapore
  • CDI, Plein-temps
  • DBS Bank Limited
  • 19 nov. 17 2017-11-19

See job description for details


Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Responsibilities

  • Design and undertake content marketing strategies to support the Consumer Banking business objectives
  • Develop engaging content to attract and engage customers
  • Collaborate with internal and external stakeholders to produce regular high-quality contents that are aligned to the retail banking customers’ needs
  • Map out strategies and develop content for community management
  • Develop editorial calendar and share content through various channels, ensuring strong web presence
  • Edit, proofread and improve content
  • Optimise content by analyzing SEO and web traffic metrics
  • Keep up-to-date with new technologies and marketing trends
  • Trendspotting through data analysis to discover interesting trends and come up with contents


Requirements

  • At least 7 years’ experience as a Content Marketing Manager
  • Proven experience as a copy writer or journalist is a strong added advantage
  • Proficiency in MS Office and WordPress or other customer management software
  • Possess spark, spunk and investigative content creation skills.
  • Understand web publishing requirements
  • Editorial mindset with an ability to predict audience preference
  • Hands-on experience with SEO and web traffic metrics preferred
  • Excellent verbal and written communication skills
  • Strong team player with good organizational skill


Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.