• Competitive
  • Singapour, Singapore
  • CDI, Plein-temps
  • Citibank NA
  • 2018-07-21

CPB - Marketing Generalist

CPB - Marketing Generalist

  • Primary Location: Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18041170


Reporting to the Head of Marketing and Sales, Asia Pacific, the incumbent will provide support to the marketing communication and sales activities of Citi Private Bank.

Job duties
  • Lead integrated marketing communication activities, including sponsorships, conferences and client events
  • Initiate and drive cross-business and co-brand marketing strategies and plans
  • Lead regional internal and external campaigns and activities
  • Assist in the processing and maintenance of vendor expenditures against the marketing budget/plans
  • Work with product and banker teams in supporting their respective marketing needs
  • Work collaboratively with colleagues within the One-Citi network with the aim of client acquisition/prospecting
  • Assist in event tracking for the purposes of return of investment (ROI)


  • Degree holder preferably with major in Marketing, Communication, International Relations, Hospitality Management or related disciplines
  • Minimum 8 years' of relevant work experience gained from financial services organizations
  • Excellent command of written and spoken English and Mandarin (preferably).  
  • Able to travel as and when required
  • Proficiency in PowerPoint and Excel is a prerequisite
  • Ability to work independently as well as within a team environment is essential especially the willingness to pitch in wherever help is needed
  • Attention to detail is essential
Singapour, Singapore Singapour Singapore SG