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OCBC Bank

Senior Data Analyst (AVP), Group Data Office

OCBC Bank Singapour
Mise en ligne il y a 12 jours CDI Competitive
Senior Data Analyst (AVP), Group Data Office
Overall Job Purpose:
  • Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where Customer Analytics techniques can create value.
  • Manage and prioritize work requests; provide coaching and guidance to junior analysts.
  • Work closely with Marketing team and product managers to design, develop and implement campaigns.
  • Manage, track and analyze marketing campaign performance for key customer insights, campaign optimization and enhancement.
  • Represent GDO in cross functional agile squads and business initiatives
  • Support strategic build projects to continuously enhance the capability of OCBC's analytical processes and big data platforms.
Roles & Responsibilities:
  • Generate Actionable Customer Insight to Improve Key Business Outcomes
  • Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Consumer Banking division. This includes:
  • Apply data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels.
  • Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business.
  • Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
  • Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business.
  • Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
  • Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
  • Work closely with internal and external stakeholders in campaign design and promote automated solutions for execution efficiency.
  • Work with Data Engineering team to define the key pipelines of data required to support Business.
  • Collaborate with Data Scientists to develop predictive and recommendation engines for business overall acquisition, cross-sell and usage strategies.
*Li-VL

Qualifications
Requirements (Knowledge, Skills & Competencies):
General Knowledge & Experience:
  • At least 8 years of experience in a data analytics role
  • Understanding of banking, insurance and financial services preferred
Programming & Data:

  • Exposure to database, analytical marketing or campaign management functions.
  • Ability to analyse, identify, visualize and describe key trends within large datasets
  • Machine learning, statistical modeling, visualization
  • Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts
  • Some prior exposure to analytical software tools of leading analytical software tools (such as SAS / Python); leading database environments (Oracle / Teradata / Cloudera Hadoop / SQL); reporting tools (Qlikview / Power BI / Tableau) and/or Customer Relationship Management (CRM) platforms (Siebel / Pega / Salesforce).
  • Experience in tracking digital marketing activities, preferably using with Adobe or Google Analytics
Communication & Soft Skills:
  • Curiosity & a real passion for understanding "why?"
  • Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users.
  • Strong communication skills and ability to influence the business to take action using data.
Référence  2300000Y
À PROPOS DE CETTE ENTREPRISE
Singapore
Banque de Réseau
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