Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

A customer Acquisition Manager responsibility is to truly understand customer proposition and implement customer acquisition actions through different marketing efforts to help the company achieve the sustainable customer portfolio.

This position will be the key role for clearly understanding the direction, implementing, tracking and ensuring the customer acquisition actions being implemented effectively across key stakeholders to achieve maximum conversion rate.

This position will report to Customer & Marcom Senior Manager and taking an individual expertise role within the team structure.

JOB ACCOUNTABILITY

• Ensure the customer proposition & insight is translated well into customer acquisition action plans including marketing efforts to reach right targets for effective conversion rate.
• Ensure all the focused of customer acquisition action plans are well communicated and clearly understanding from related teams to key stakeholders.
• Ensure the monitoring & tracking of every campaign for progress or proposing a change immediately when necessary to achieve to targeted goals and for key learnings for next campaigns.
• Ensure the all the customer acquisition actions & MKT efforts being communicated, guided and being used effectively from agency force.

JOB RESPONSIBILITY

• Understand the industry nature, business requirement and customer segmentation, proposition and customer acquisition action plans that can answer the business requirements.
• Understand the customer segmentation framework and be able to develop different customer propositions for different segments.
• Understand the marketing efforts with a deep understanding of customer behaviour, insight, using data to analyse what works and what doesn't win reaching potential customers through different customized proposition
• Understand and be able to leverage various online marketing tools and techniques, staying up-to-date with the latest trends to ensure their strategies are effective.
• Coordinate with media team for the up-to-date and right approach on social & other media channels
• Coordinate with other stakeholders to keep updated on progress as well as being aware for any changes that may affection into the end goal
• Agile mindset and be able to adapt with fast change and confidently steps into the unknown.
• Be able to recognize and balance immediate priorities with future implications.

JOB QUALIFICATION

• Bachelor's Degree in Marketing or a related field
• Fluent in English and Vietnamese
• Required competencies & proficiency: Customer Proposition & Acquisition (TOP priority); Marketing Communication; Digital Marketing; Stakeholder Management
• At least 7 years of experience working in multi-national Customer/ Marketing Dept. or related departments with relevant experience.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.