Key Focus Areas

• Data-Driven Segmentation: Leveraging big data and behavioral analytics to trigger hyper-personalized marketing and event-based communications.
• Sales Recapture & Cross-Sell: Designing targeted campaigns aimed at identifying insurance gaps in existing portfolios to encourage additional policy uptake.
• Customer Experience & Engagement: Integrating digital ecosystems-such as mobile platforms and loyalty rewards-to nurture long-term brand advocacy.
• Strategy and Campaign Management: Define comprehensive, full-funnel digital acquisition strategies to scale policy sales and lead generation.
• Budget and Performance Optimization: Own and forecast large digital media budgets while driving a positive return on investment (ROI) and target cost-per-acquisition (CPA).

Requirements

• Bachelor's degree holder
• 10-15 years of relevant experience in business development, digital acquisition or database marketing
• Fluent Cantonese, English and Mandarin
• Candidates with less experience may be considered as Manager