Job Description

Marketing Campaigns are critical drivers of American Express' strategy to acquire, engage, and retain customers. Marketing teams across the US require best-in-class products, data capabilities, and processes to enable accurate, scalable, and timely execution of marketing strategies.

The US Targeting Operations (USTO) team plays a key role in enabling the marketing lifecycle by translating business and product intent into effective technical solutions. The team is responsible for designing and implementing segmentation, targeting, and eligibility solutions, conducting data and technical feasibility assessments, and enabling new product capabilities and platform transformations.

Working closely with Product, Marketing, Data, and Technology teams , USTO combines strong technical expertise, analytical thinking, and a product mindset to solve business problems, enable product implementation, and drive automation, scalability, and continuous improvement across the targeting ecosystem.

Responsibilities

• Own the end-to-end translation of business and product intent into technical solutions, including requirement analysis, solution design, coding, testing, validation, and production implementation.
• Design and deliver Segmentation, Targeting & Eligibility solutions using UNICA, DART, or other relevant Campaign Management and decisioning tools.
• Apply a strong analytical and product mindset to understand business problems, assess implementation feasibility and challenges, and recommend scalable and effective solution approaches.
• Conduct data assessments for Product teams to evaluate data availability, quality, dependencies, gaps, and feasibility for new product capabilities and use cases.
• Partner with Product, Consulting, Business, and Technology teams to enable product implementation, translating business requirements into technical specifications, user stories, acceptance criteria, eligibility logic, and executable code.
• Contribute to product discovery and solutioning, challenging assumptions where appropriate and recommending solutions based on data, technical feasibility, customer needs, and broader product objectives.
• Take accountability for quality and timely delivery, including code reviews, testing, data validation, reconciliation, production readiness, and resolution of implementation issues.
• Identify opportunities for automation, standardization, reusable solutions, and process improvements to improve scalability, efficiency, and speed to market.
• Work effectively within Agile/Product ways of working, including backlog refinement, user stories, sprint planning, estimation, sprint reviews, retrospectives, and PI Planning.
• Maintain appropriate technical documentation, coding standards, implementation best practices, and knowledge-sharing practices to support scalability and cross-training.
• Ensure adherence to all applicable governance, risk, control, and compliance requirements, including PRSA and Internal Audit support.

Qualifications

• Good Understanding of product journey and its impact on operational effectiveness.
• Basic understanding of Big Data Technologies (Python/PySpark, Hive, SQL etc.,) is preferred.
• Candidate should have a Bachelor's/master's degree in management, Marketing, IT or Engineering from a recognized university.
• 1-3 years of relevant work experience
• Understanding of application architecture and technology infrastructure preferred

Preferred Skills

• Strong coding, data analysis, analytical thinking, and problem-solving skills, with the ability to independently convert business intent into technical implementation.
• Strong product mindset with the ability to evaluate requirements, identify implementation challenges, and recommend practical and scalable solutions.
• Experience with Agile/SAFe product delivery methodologies; SAFe certification preferred.
• Strong cross-functional collaboration and communication skills across Product, Business, Data, Consulting, and Technology teams.Academic Background:
• Bachelors in management / IT / Engineering (such as B.E/B.Tech)
• MBA (IT / Product / Analytics)

Functional Skills/Background

• Marketing Operations / Marketing Technologies

Targeting Skills/Capabilities

• SQL + Python/QSpark/Hive (Must Needed)
• Product Management Certification (Must Needed)
• Adobe Experience Platform (Preferred)
• UNICA Tool (Preferred)
• VBA (Preferred)
• Office Skills - Excel, PowerPoint, Word (Must Needed)

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.